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Conspiracism on social media: An agenda melding of group-mediated deceptions

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This study examines students’ social media interactions in relation to their subcultural explorations of a conspiratorial nature. A sample of 476 students from four European universities participated in a survey about conspiracy theories in social media group discussions. In the survey, we examined various social and media factors in relation to students’ beliefs in conspiracy theories. The results of this exploratory study reveal that students treat social media as news sources; furthermore, they trust social media more than traditional mass media. The study reveals demographic, personal and technological factors that encourage a mediated conspiratorial discourse.
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Keywords: agenda melding; chemtrails; conspiracism; group-mediated deceptions; social media; vaccination

Document Type: Research Article

Affiliations: 1: 0000000121167908University of Cyprus 2: 0000000406222931University of the Aegean 3: 0000000404071981University of Groningen 4: 0000000099025603University of Macedonia

Publication date: June 1, 2020

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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