Skip to main content
padlock icon - secure page this page is secure

Construction of the female global top manager in The Economist

Buy Article:

$14.00 + tax (Refund Policy)

This article analyses the portrayal of the female corporate manager in the economic media. More specifically the article examines the ways in which femininity and gendered power become enacted in feature articles about high level corporate leaders and managers in the global economic newspaper, The Economist, and through that enacted as part of the wider gender asymmetry in the economy. The media has a crucial role in constructing, changing and stabilizing representations, stereotypes and images. The article identifies, categorizes and presents managers as genderspecific social actors and members of elite business groups. Feature articles in The Economist about top managers were analysed over the period 2006–2013 with the help of thematic classifications influenced by critical discourse analysis. The analysis demonstrates that the global economy-focused print media has contributed to fending off and defining a ‘suitable managerial femininity’ for female managers that is aligned with the ideology of the third spirit of capitalism, but does not threaten the reigning masculinity of corporate management elite.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: The Economist; femininity; gender; power; thematic analysis; third spirit of capitalism; woman CEO; woman manager

Document Type: Research Article

Affiliations: University of Turku

Publication date: June 1, 2016

More about this publication?
  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more