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A bridge too far? Analysis of the European Commission’s new developments on media policy and media freedoms through the concept of soft regulation

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This article tries to examine the latest European Commission (EC) policy developments in the media sector through the new concept of soft regulation. Much criticized for its media policy approaches, the EC seems to try to rebuild media freedom and media pluralism protection foundations at the EU level with several new initiatives based on soft regulation. This article analyses these soft-regulatory media policy actions to answer the following questions: Have soft-regulatory measures been a good option to improve media pluralism policy at the EU level? Are there better mechanisms that EU can employ to assist Member States in promoting media pluralism? The aim of the research is to see whether these new EC debates and softregulatory initiatives have made a real change in the traditional way that EC has been dealing with audio-visual matters or whether it is only repeating old answers to old questions.
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Keywords: European Union; media freedom; media pluralism; soft governance; soft power; soft regulation

Document Type: Research Article

Affiliations: Autonomous University of Barcelona

Publication date: 01 June 2015

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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