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Reversed remediation: A critical display of the workings of media in art

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This article distinguishes between the theories of remediation and reversed remediation and applies this theoretical foundation to Evelien Lohbeck's artwork noteboek (2008). Reversed remediation is an aesthetic strategy that subverts media critics Jay David Bolter and Richard Grusin's notion of 'remediation' in their eponymous article, which serves a historical desire for immediacy. Countering media theorist Marshall McLuhan's fear, in Understanding Media ([1964] 2003), of the narcotic state that the user of a medium can enter when becoming a closed system with the medium, reversed remediation creates a state of critical awareness about how media shape one's perception of the world.
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Keywords: hypermediacy; immediacy; immersion; media (art); perception; remediation

Document Type: Research Article

Affiliations: University of Applied Sciences Artez

Publication date: 01 December 2013

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