Skip to main content
padlock icon - secure page this page is secure

It’s Ok to be joyful? My Little Pony and Brony masculinity

Buy Article:

$14.00 + tax (Refund Policy)

Bronies, the adult male fans of the animated television series My Little Pony: Friendship is Magic (2010–), have raised controversy in public discussions and on the Internet: male interest in something so obviously non-masculine seems to call for some kind of explanation, for instance, as a sexual subculture or as one more ironic Internet meme. Bronies, however, emphasize their sincere enjoyment of the show and foreground their identification with the characters and stories in the series, as well as the significance of the active fan community. This article discusses the Brony fandom as a site for renegotiating male gender norms and constructing masculine identities. The focus is on the fan discourse that Bronies themselves produce and circulate, i.e. how Bronies talk about being a Brony. The empirical material consists of interviews and observations within the Finnish Brony community, both online and offline. It is argued that the ‘neo-sincere’ attitude of Bronies illustrates the centrality of humour in the construction of gendered identities. Bronies themselves emphasize that Brony fandom offers a kind of joy that is hard to find among more traditional masculine discourses.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Brony; My Little Pony; fandom; gender; identity; masculinity

Document Type: Research Article

Affiliations: University of Tampere

Publication date: April 1, 2015

More about this publication?
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more