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Storyworld: the Bigger Picture, investigating the world of multi-platform/transmedia production and its affect on storytelling processes

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My investigations into transmedia and multi-platform production practices reveal that writers for film and TV could soon need to become content creators (directors or producers or craftspeople in addition to being writers), blurring the distinctions between concept, creation, production and post-production. This article explores this phenomenon of multi-platform/transmedia production, mostly in the United Kingdom, and in particular its storytelling processes through a study of a small but successful company, Bellyfeel, based in Manchester, United Kingdom. Bellyfeel have given me complete access to their work and established an online environment where I can study their practice/writing. I will contextualize the creative practice of the company with the work of Henry Jenkins, and suggest that, in the contemporary marketplace, it may be necessary for the writer to be focused on the production process and the technological aspects of this process in order to understand how product is created and functions in this new environment.
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Keywords: Alexander Wilson Project; Bellyfeel; Henry Jenkins; Lev Manovich; interactive; multi-platform; new media; transmedia

Document Type: Research Article

Affiliations: University of Bolton

Publication date: August 3, 2011

More about this publication?
  • The Journal of Screenwriting aims to explore the nature of writing for the moving image in the broadest sense, highlighting current academic thinking around scriptwriting whilst also reflecting on this with a truly international perspective and outlook. The journal will encourage the investigation of a broad range of possible methodologies and approaches to studying the scriptwriting form, in particular: the history of the form, contextual analysis, the process of writing for the moving image, the relationship of scriptwriting to the production process and how the form can be considered in terms of culture and society. The journal also aims to encourage research in the field of screenwriting, the linking of scriptwriting practice to academic theory, and to support and promote conferences and networking events on this subject.
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