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Jubblies, mammaries and boobs: Discourses of breast physics in video games

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Also referred to as ‘jiggle physics’ or ‘breast bounce’, breast physics refer to the animation of a female video game character’s breasts in order for it to seem more realistic or more sexually appealing. To date, many studies have examined the role of women (players, characters and content producers) in video games and have found evidence that women can be underrepresented or presented as highly sexualized. The current study expands on this body of work by examining breast physics, one aspect of video games that lacks attention in the scholarly literature. This study examines discourse in the gaming community via journalistic reports of breast physics in video games. Explicit in these posts are instances in which women are presented for the consumption of others.
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Keywords: breast physics; commodification; jiggle physics; technology; video games; women and media

Document Type: Research Article

Affiliations: 1: Butler University 2: Syracuse University

Publication date: September 1, 2017

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  • The Journal of Gaming and Virtual Worlds focuses on theoretical and applied, empirical, critical, rhetorical, creative, economic and professional approaches to the study of electronic games across platforms and genres as well as ludic and serious online environments.
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