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- Volume 9, Issue 1, 2018
International Journal of Digital Television - Volume 9, Issue 1, 2018
Volume 9, Issue 1, 2018
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Rate of adoption determinants of innovations: A case study of digital terrestrial television
More LessAbstractThe rate of adoption of digital terrestrial television in Denmark was 100 per cent. In this article, an interdisciplinary approach is utilized to investigate this successful rate of adoption. Diffusion of innovation theory as well as services marketing theory and recent research on adoption of technology are integrated into the theoretical approach. The data gathering is twofold: a survey on the perceived attributes of the innovation was carried out and document data were gathered from government sources. This study shows that a 100 per cent rate of adoption can be achieved with (1) negative perception of the attributes of the innovation; (2) an authority innovation-decision; (3) use of mass communication and interpersonal communication channels; (4) communication in social networks that are not interconnected; and (5) active change agents on a comprehensive and large scale. The influence of the variables is discussed.
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Indonesia’s digital constitutive moment: How the rewrite of the Broadcast Law will shape Indonesia’s digital future
By Diani CitraAbstractThis article explores the current development of digital terrestrial television (DTT) implementation and its impact on the broadcast television and telecommunication industry as a whole in Indonesia. Delay after delay, which culminated in the suspension of all DTT policies by the newly elected Jokowi administration, have created a lot of uncertainty for many stakeholders. This article focuses on several recent DTT regulatory events – namely the creation and collapse of DTT ministerial regulations, the distribution of the latest broadcast bill and the cabinet’s digital economy policies. These events demonstrate the limitations of broadcast policy to reconfigure the current broadcast television industry in order to create a more diverse broadcast and telecommunication ecosystem. Drawing on primary documents – official reports; policy announcements; recordings of government meetings; interviews with stakeholders and statistics and statements from key political and industrial figures – this article posits that, by opening up the entire broadcast law to a rewrite for the sake of accommodating DTT implementation, Indonesia risks deregulating the entire market and maintaining the predatory practices of broadcast industry incumbents
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Did it work? An update on the costs and benefits of the transition to digital TV in Australia
By Jock GivenAbstractThis article re-evaluates Australia’s transition to digital television. Earlier analysis in this journal, conducted after about a third of the vacated digital dividend spectrum remained unsold following an auction in 2013, found the whole policy had resulted in a net cost to government revenues. After a further auction in 2017 where the remaining spectrum was sold at much higher prices (A$/MHz/pop), this article repeats the evaluation. It finds that digital switchover, now virtually complete, has produced a significant net increase in government revenues. Other conclusions from the original article about the complexity and difficulty of ex ante cost–benefit analysis, the influence of industry structure, and the capacity of government to plan and complete a large spectrum re-farming project, despite contested and shifting ideas about the purpose of the whole project, are confirmed and emphasized.
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Television and the development of the data economy: Data analysis, power and the public interest
More LessAbstractData analysis is steadily becoming more central to management decision-making in media organizations across the globe. The reliance of subscription video on demand (SVoD) services, such as Netflix, on data analytics to underpin decisions about new content investment is well-established. However, what are the key opportunities and challenges facing the rest of the television industry? This article examines how data analysis is facilitating improved methods of personalization and more effective intelligence about the relative appeal of content for differing audience segments. But growing reliance on big data also raises a number of critical public interest questions. This article highlights how data is now a key source of competitive advantage in the television industry and a resource that can be monopolized. It argues that media policy-making needs to pay more attention to the emergence and implications of asymmetries of power in relation to ownership and use of data in managerial decision-making.
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Defining new viewing behaviours: What makes and motivates TV binge-watching?
Authors: Bridget Rubenking, Cheryl Campanella Bracken, Jennifer Sandoval and Alex RisterAbstractThe term ‘binge watching’ is common in popular media and is one of several new ways of TV viewing that capitalizes on the wide availability of digital video and streaming services. However, the term lacks clear conceptualization, and the underlying motivations associated with it remain under-explored. Results from eleven focus groups of university students in the United States suggest binge watching is characterized as viewing suspenseful dramatic, narrative content for a considerable amount of time: often more than three or four hours. Analyses revealed four emergent motivations that contribute to individuals binge watching: (1) anticipation of what was coming next – facilitated by both content and technology features, (2) management of moods and excitement/ arousal, (3) procrastination and escapism, (4) social goals – related to both co-viewing, discussing content with others and identification with characters. Implications and future directions for research are discussed.
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Book Review
More LessAbstractPortals: A treatise on Internet-distributed television, Amanda Lotz (2017)
Ann Arbor, MI: University of Michigan Press, 108 pp.,
ISBN: 9781607854005, p/bk, $9.99
Open access, https://quod.lib.umich.edu/m/maize/mpub9699689/
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