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In search of a moneymaking machine: Discourses on policy towards fashion in Finland

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Recently, fashion has become a target for political considerations and ‘strategic governmentalization’ in such countries as Denmark, Australia and New Zealand, among others. The Finnish government has also paid attention to fashion. This research uses the concept of ‘governmentality’ as a form of power with the purpose to understand how fashion is governed in a contemporary western society. Taking Finland as a site of fieldwork, this research shows how various governmental and non-governmental actors, aligned in fluid networks, produce policy for fashion, what rationalities lay behind their actions and what kind of dilemmas they have to address.
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Keywords: Finland; creative economy; fashion industry; fashion policy; governmentality; networks

Document Type: Research Article

Affiliations: 000000010742471XAalborg University, Denmark

Publication date: April 1, 2021

This article was made available online on November 12, 2020 as a Fast Track article with title: "In search of a moneymaking machine: Discourses on policy towards fashion in Finland".

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  • The International Journal of Fashion Studies is a scientific peer-reviewed journal that fosters the worldwide diffusion of Fashion Studies. Fashion Studies is an interdisciplinary field of research that has been producing an extensive repertoire of theories, analyses and enquiries.
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