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A content analysis of corporate social responsibility: Perspectives from China’s top 30 hotel-management companies

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There is a growing demand for corporate social responsibility (CSR) in the tourism and hospitality industry, but its role in some emerging countries, such as China, has seldom been examined. The purpose of this article is to broaden research into CSR by considering it in the context of the Chinese hotel industry, so helping to fill this omission in the literature. Drawing its empirical material from CSR information released by a representative sample of Chinese hotel-management companies, this study reveals that – while there is considerable variation in the information that the 30 largest organizations provide publicly – they all place considerable importance on their highly valued stakeholders (community, environment, government, employee and customer), the other stakeholders (investor, supplier, mission and values) receive much less coverage. This uneven phenomenon is also reflected in the methods used to disseminate CSR information employed by these companies, which suggests that contextualized social, economic, and cultural differences should be taken into consideration in order to more effectively understand and practice CSR in emerging economies.
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Keywords: CSR; China; content analysis; developing countries; hotel industry; tourism

Document Type: Research Article

Affiliations: Central South University of Forestry & Technology

Publication date: June 1, 2016

More about this publication?
  • Hospitality & Society is an international multidisciplinary social sciences journal focusing upon hospitality and exploring its connections with wider social and cultural processes and structures. The journal welcomes submissions from various disciplines and aims to be an interactive forum expanding frontiers of knowledge and contributing to the literature on hospitality social science. Articles that stimulate debate, discussion and exchange across disciplines are welcomed, as well as review essays or short topical pieces that are provocative and problematic in nature.

    Hospitality & Society is the official journal of the Council for Hospitality Management Education
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