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Principles of Lust: A feminist porn perspective on contemporary macho, future of porn and its ever present influence on fashion and style

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Erika Lust is a film-maker, writer and blogger based in Barcelona. Born in 1977 in Sweden, she studied political sciences, feminism and sexuality. Tired of chauvinistic and tacky mainstream porn, she burst into the adult film industry in 2004, with the indie short film The Good Girl – a Humorous Statement of Principles. The immediate success of this first attempt encouraged her to pursue a film career. Besides the XConfessions series, Erika has directed four multi-award winning features: Five Hot Stories For Her, Barcelona Sex Project, Life Love Lust and Cabaret Desire. Last year she gave her ‘It’s Time for Porn to Change’ talk at TEDxVienna, which gained her notoriety for her campaign to change porn. She defends the need of having women behind the camera in all key positions. Her female characters are sex-positive, powerful and active, and captured within films that embody sexually intelligent narratives with relatable characters and realistic hot sex.
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Keywords: contemporary masculinity; fashion; female-led porn; macho style; porn industry; sexuality

Document Type: Research Article

Affiliations: Virginia Commonwealth University, Qatar

Publication date: 01 October 2016

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  • Fashion, Style & Popular Culture is a peer-reviewed journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Articles related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity as associated to Fashion, Style & Popular Culture are welcomed. The journal offers a broad range of written and visual scholarship and includes works done through various methods of research. We welcome conceptual, theoretical and translational applied research in the areas of fashion, style and popular culture. This journal hopes to stimulate new discussions in the fashion disciplines and to push the envelope of scholarship by welcoming new and established scholars to submit their works.
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