Reading the grand palimpsest of mixed reality
By applying Marshall McLuhan’s tetrad, this article proposes and responds to the question, ‘[h]ow does mixed reality change and create social environments?’. Historical examples of media as tools and modes of experience are described and assessed in order to reveal traces of the old and the ancient found in mixed reality. These examples include the Palais de l’electricité of 1900 and the medieval palimpsest. The article concludes with the argument that mixed reality foretells a new age of consumption.
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Document Type: Research Article
Publication date: March 1, 2019
More about this publication?
- EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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