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Global village: Globalization through a media ecology lens

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This article explores the expanding body of scholarship on globalization in conjunction with media ecology’s potential to enrich and clarify the concept of globalization. Marshall McLuhan represents a point of contact for media ecology to globalization discourse, especially considering how often globalization scholars cite McLuhan’s notion of the ‘global village’. That village is an environment produced both by technological change and human imagination of this globalized environment. The author proposed several areas of dialogue and overlap, including themes of transformation, intensification of social relations, and culture that link the corpus of globalization discourse to media ecology.
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Keywords: communication bias; global village; globality; globalization; hybridity; mediascapes; world systems theory

Document Type: Research Article

Affiliations: Fordham University

Publication date: 01 December 2014

More about this publication?
  • EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
    Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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