Skip to main content
padlock icon - secure page this page is secure

The role of ethnography in rhetorical analysis: The new rhetorical turn

Buy Article:

$14.00 + tax (Refund Policy)

Following a review of a call for a new rhetoric in the 1970s with new conceptualizations of language as symbolic and its occurrence within symbolic forms, this article details the role of ethnography in rhetorical analysis. Through a review of those studies that have examined the indigenous understandings of the choice of when or when not to speak and through what cultural frames, we advance a study of rhetoric within a study of localized cultural discourses. The article concludes by bridging the prevailing understandings of rhetoric within an ethnography of communication suggesting that cultural analysis is not just an optional analytical method for consideration, but a crucial part of future rhetorical analyses.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: communication; culture; discourse; ethnography; identification; rhetoric

Document Type: Research Article

Affiliations: 1: Baruch College, City University of New York 2: Suffolk Community College, State University of New York

Publication date: May 21, 2012

More about this publication?
  • Empedocles aims to provide a publication and discussion platform for those working at the interface of philosophy and the study of communication, in all its aspects. This Journal is published in cooperation with the Section for the Philosophy of Communication of ECREA, the European Communication Reserach and Education Association.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more