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The East Asian Journal of Popular Culture is the first academic peer-reviewed journal for scholars, teachers, and students from around the world who have an active and passionate interest in the Popular Culture of East Asia. The journal is devoted to all aspects of popular culture in East Asia and the interplay between East Asia and the wider world. With the growth in popularity of Asian visual products in the Western world and the increasing strength of the Asian markets, this publication fulfills the need for an international journal that allows Western and Asian film, media, literary, music, fashion, digital media, television, art and cultural scholars alike to engage in discussion. In the last few decades there has been a huge rise in the interest in East Asian popular culture. The East Asian Journal of Popular Culture will be engaging directly with that trend. From film to music; art to translation and fashion to tourism, this journal will offer a forum where multidisciplinary work can come together in new and exciting ways.

Publisher: Intellect

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Volume 2, Number 1, 1 April 2016

General Editorial

Free Content General Editorial
pp. 3-4(2)
Authors: Taylor-Jones, Kate; Heylen, Ann; Berra, John

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Special Edition Editorial

Free Content Cute studies: An emerging field
pp. 5-13(9)
Author: Dale, Joshua Paul

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Eternal maidens: Kawaii aesthetics and otome sensibility in Lolita fashion

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Agentic cute (^.^): Pastiching East Asian cute in Influencer commerce

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A lovable metaphor: On the affect, language and design of ‘cute’

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Kyaraben (character bento): The cutesification of Japanese food in and beyond the lunchbox

The two-layer model of ‘kawaii’: A behavioural science framework for understanding kawaii and cuteness

When erotic meets cute: Erokawa and the public expression of female sexuality in contemporary Japan

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Kawaii, kenosis, Verwindung: A reading of kawaii through Vattimo’s philosophy of ‘weak thought’

‘But I am a kid’: Optimizing adolescence in Oshii Mamoru’s The Sky Crawlers

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Reviews

Making sense of Chinese TV’s past, present and future
pp. 147-157(11)
Author: Zhao, Jing Jamie

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