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Understanding ugg boots: Travels through place, space and time

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Although the origins of ugg boots are distinctly Australian, the ugg story has evolved through a number of different threads that shape our perceptions of the humble sheepskin boot. There is an international media narrative of ugg boots that, although rooted in Australian surf culture, shifts its focus to the world of celebrity culture and more recently, fashion institutions such as Parisian runways. In Australia, the media discourse on the ugg boot follows a very different trajectory; this narrative is concerned with agricultural practices, sporting activities and social etiquette that connect with the Australian landscape and a sense of national identity. This study traces the recent histories of ugg boots to explore the themes and tensions between differing constructions of this object through place, space and time.
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Keywords: Australian clothing culture; fashion media; geography of fashion; history of fashion; media discourse; ugg boots

Document Type: Research Article

Affiliations: Australian College of the Arts

Publication date: June 1, 2020

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  • Critical Studies in Fashion and Beauty is the first journal dedicated to the critical examination of the fashion and the beauty systems as symbolic spaces of production and reproduction, representation and communication of artifacts, meanings, social practices, and visual or textual renditions of cloth, clothing and appearance.

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