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From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest

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This article addresses how the concept of ‘Action Art’, which came mainly from the anti-cultural movements of May 1968 in Europe, has been transformed into the term Artivism. The main hypothesis is that it is a succession of committed and protest art, transformed by two fundamental elements: the emergence of social networks and the exposure of a very young audience to artistic creation through this network. This type of creative action has acquired an urban character that is strongly linked to civil protest movements. In the second part, this article discusses how both terms circulate as Instagram hashtags in this delocalized world of networks. The terms are used to show that, beyond transcending national territories, new, significant geographies are continually being reconstructed.
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Keywords: Action Art; Artivism; Instagram; art activism; artists and the Internet; instantaneity; social networks; social protests

Document Type: Research Article

Affiliations: Complutense University of Madrid

Publication date: April 1, 2019

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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