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Television and the mediatization of knowledge: Discursive strategies in new TV formats

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Mediatized science, which makes world phenomena understandable, differs from traditional knowledge communication in its use of particular discourse strategies. Knowledge mediatized through television programmes has resulted in new formats, based on polyphony, expressions producing modalities and an interplay between knowledge and experience. We analyse Televisió de Catalunya’s science programme Quèquicom/Whatwhohow, first, by studying the discursive strategies of legitimacy, credibility and engagement employed by the mediators, experts and affected individuals and, second, by studying the discourse indicators revealed by these strategies. Legitimacy strategies give authority to the voice through use of stereotyped social identities. Credibility strategies project announcers as people capable of evoking others’ voices through their ability with words and in phrasing opinions and behaviour carefully. Finally, engagement strategies are aimed at gaining the intellectual or emotional attention of the audience and provoking a reaction. We also describe a quantitative study of discursive strategies and indicators and make a comparative analysis of different voices.
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Keywords: discursive strategies; modality; new television formats; polyphony; popular science; social identity; television discourse

Document Type: Research Article

Affiliations: Universitat Autònoma de Barcelona

Publication date: March 14, 2012

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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