Skip to main content
padlock icon - secure page this page is secure

Case study: Swat Valley Guild peace-building initiative and Artisan enterprise for community empowerment and sustainable development

Buy Article:

$18.00 + tax (Refund Policy)

The Swat Valley Guild (SVG) is engaging local artisans in the Swat Valley region of Northern Pakistan with the global fashion community. The local artisan heritage is centuries old and is under threat from conflict, climate change and industrialization. The SVG is organizing a demand-centric approach, which allows the artisans to engage with the global community and ensures it solves some key challenges of the fashion industry as well, focusing on waste, sustainability and people development. There is a unique form of embroidery (Panjara) indigenous to the Swat Valley being preserved by this project. Artisans from the Guild are changing the face of the fashion industry. The local artisan ecosystems allow for flexible bespoke production, enabling the fashion industry to solve some of its key challenges. These being waste, pollution and people insensitivity. Fashion as a discipline helps the individual to find him/herself through self-expression. It supports new and original form, which in time finds its function. When the founders of the SVG first decided to set up the Guild in 2016 in the Swat Valley Region, Northern Pakistan, they had to decide how to position this high social impact business in the open market to support the fashion industry with its key challenges. They felt the openness, innovativeness and the global presence of the fashion industry would be the best place to start.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Asia; Pakistan; artisan textiles; embroidery; fair trade; peace building; sustainable fashion; textiles

Document Type: Research Article

Affiliations: Swat Valley Guild

Publication date: 01 March 2018

More about this publication?
  • We all wear clothes. We are all therefore invested at some level in the production and consumption of clothing. This journal intends to embrace issues and themes that are both universal and personal, addressing [and dressing] us all. Increasingly, as we all become accomplished semioticians, clothing becomes the key signifier in determining social interaction and behaviour, and sartorial norms dictate socio-cultural appropriateness. Following the rise of fashion theory, on an everyday level, we all understand that our clothes 'say' something about us, about our times, nation, system of values. Yet clothing is not fashion; clothing is a term derivative from 'cloth', to cover the body, whereas fashion alludes to the glamorous, the ephemeral and the avant garde. We wear clothes, but imagine fashion-an unattainable ideal.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more