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Publishing and visual culture: Symbiotic relationships and the impact of technology on publishing strategies and activity

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This article analyses the impact of technology on the activity and strategies of publishers within visual culture. Existing publishers, heavily involved with publications in print, are urgently required to adjust their future strategies, while emerging companies are grasping opportunities presented by creating online content, e-books and apps. As in the past, artists and designers have played an important role in the development and innovation of twenty-first century publication design and despite the shift to digital, the printed book is still the predominant product. However, it finds that publishers are creatively using digital media and developing technologies in convergence to promote and take publications to market, whilst also concentrating on generating a more closely connected cultural community of readers, using websites, social media, the gallery and associated live events.
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Keywords: art publishing; digital media; media convergence; printed book format; technology; visual culture

Document Type: Research Article

Affiliations: University of Stirling

Publication date: June 1, 2013

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  • Book 2.0 is a new, interdisciplinary peer-reviewed journal which aims to publish articles and reviews on developments in book creation and design, (including the latest progressions in technology and software affecting illustration, design and book production). It will also explore innovations in distribution, marketing and sales, and book consumption, and in the research, analysis and conservation of book-related professional practices. Book 2.0 aims to provide a forum for promoting and sharing the most original and progressive practice in the teaching of writing, illustration, book design and production, and publishing across all educational sectors.
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