Skip to main content
padlock icon - secure page this page is secure

Publishing and visual culture: Symbiotic relationships and the impact of technology on publishing strategies and activity

Buy Article:

$14.00 + tax (Refund Policy)

This article analyses the impact of technology on the activity and strategies of publishers within visual culture. Existing publishers, heavily involved with publications in print, are urgently required to adjust their future strategies, while emerging companies are grasping opportunities presented by creating online content, e-books and apps. As in the past, artists and designers have played an important role in the development and innovation of twenty-first century publication design and despite the shift to digital, the printed book is still the predominant product. However, it finds that publishers are creatively using digital media and developing technologies in convergence to promote and take publications to market, whilst also concentrating on generating a more closely connected cultural community of readers, using websites, social media, the gallery and associated live events.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: art publishing; digital media; media convergence; printed book format; technology; visual culture

Document Type: Research Article

Affiliations: University of Stirling

Publication date: June 1, 2013

More about this publication?
  • Book 2.0 is a new, interdisciplinary peer-reviewed journal which aims to publish articles and reviews on developments in book creation and design, (including the latest progressions in technology and software affecting illustration, design and book production). It will also explore innovations in distribution, marketing and sales, and book consumption, and in the research, analysis and conservation of book-related professional practices. Book 2.0 aims to provide a forum for promoting and sharing the most original and progressive practice in the teaching of writing, illustration, book design and production, and publishing across all educational sectors.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more