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Framing Standing Rock: Market orientation and television news

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This article analyses news coverage by CNN and Democracy Now! of the Dakota Access Pipeline protests at Standing Rock, North Dakota. Through an ethnographic content analysis (ECA) of a strongly and weakly market-oriented television news organization, we examine frames, sources used and time devoted to the story, to understand how market orientation may influence the journalistic decisions of television news outlets. We find that although both outlets framed the story primarily through the lens of protest and violence, the ways in which this was done differed significantly.
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Keywords: broadcast news; ethnographic content analysis; framing; independent media; protest; qualitative research

Document Type: Research Article

Affiliations: 1: 0000000100188275Emerson College 2: 0000000096214564University of Colorado Boulder

Publication date: October 1, 2020

This article was made available online on April 2, 2020 as a Fast Track article with title: "Framing Standing Rock: Market orientation and television news".

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