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To share is to receive: News as social currency for social media reciprocity

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Guided by the framework of reciprocity on social media, the current study investigated antecedents of news sharing. Using a two-wave panel survey involving 868 respondents who took two surveys about one year apart, this study examined the effect of frequency of receiving news on social media on subsequent news-sharing behaviour, while controlling for demographics, news-sharing motivations and trust in social media news. The study found that motivation for self-presentation and trust in news shared by one's social media network positively predicted news sharing on social media. Frequency of receiving news at Time 1 also predicted sharing news subsequently at Time 2. This points to news being valued as a form of social currency.
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Keywords: Facebook; news consumption; online news; panel survey; reciprocity; sharing; social media; trust

Document Type: Research Article

Affiliations: 0000000122240361 Wee Kim Wee School of Communication and Information, Nanyang Technological University

Publication date: March 1, 2020

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