The social construction of media trust: An exploratory study in underserved communities
Trust in the news media has re-emerged as an important research topic but scholarship often focuses on the narrow question of credibility and overlooks underserved communities. This study explores how people in marginalized communities define trust in their own words. Based on data from focus groups, this article identifies key dimensions of trust and proposes a folk theory of trust in the news media: Trust depends on responsibility, integrity and inclusiveness.
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Document Type: Research Article
Affiliations: 1: 0000000121074242 University of California, San Diego 2: 0000000419368008 University of Oregon
Publication date: November 1, 2019
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