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The projection on the wall: What audio-visual architectural mapping says about Catalan identity

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Audio-visual architectural mapping transforms the façades of buildings into something completely different. Projectors and speakers coordinate computer-controlled images and sound in order to impose a visual and audio remapping of the surface. Through the projection of simulated shadows, fixed architectural elements can be made to appear to move. The practice of superimposing dynamically changing information over city space offers a new way to write and tell stories that inextricably links architecture, technology, public space and urban planning. Drawing on recent studies that have linked urban spectacles, screens and public space, this article explores the relationship between audio-visual architectural mapping and the production of identity in contemporary Catalonia.
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Keywords: Catalan identity; Nueve Ojos; Telenoika; audio-visual architectural mapping; ‘augmented space’

Document Type: Research Article

Affiliations: Northern Illinois University

Publication date: 01 June 2014

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  • Cities have been increasingly at the forefront of debate in both humanities and social-science disciplines, but there has been relatively little dialogue across these disciplinary boundaries. Journals in social-science fields that use urban-studies methods to look at life in cities rarely explore the cultural aspects of urban life in any depth or delve into close readings of the representation of cities in individual cultural products. As a platform for interdisciplinary scholarship from any and all linguistic, cultural and geographical traditions, the Journal of Urban Cultural Studies prioritizes the urban phenomenon in order to better understand the culture(s) of cities.
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