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Dispelling the myth of the easy button in reporting for prospect development


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Prospect development teams are often seen as integral leads or partners in the decision-making process when it comes to their organisation’s data. While some audiences may think that there is an ‘easy button’ that can be used to generate accurate and useful reports, the process is actually much more complex. This paper provides information and strategies that prospect development teams can utilise to both deliver and measure reporting solutions and their outcomes. Through a review of reporting basics, internal partnership dynamics and information to consider when determining how to measure these outcomes, the paper ties practical knowledge to an actual case study to demonstrate how each of these components must come together to successfully advance a reporting solution. Through the application of this knowledge, readers will be equipped to tackle their reporting projects with new and creative ideas, both in terms of their reports and their partnerships.
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Keywords: analysis; collaboration; reporting; resources; visualisation

Document Type: Research Article

Publication date: May 1, 2017

More about this publication?
  • Journal of Education Advancement & Marketing is the major new professional journal publishing in-depth, peer-reviewed articles and case studies on advancement, development, alumni relations, fundraising, marketing and communications for educational institutions. Content will be written by and for professionals in the field with no advertising or sales pitches.

    Each quarterly 100-page issue – published both in print and online – will feature detailed, practical articles which showcase the latest thought leadership in how to identify, build and steward life-long relationships with alumni, businesses and other donors, along with actionable advice and ‘lessons learned’ on advancement, development, marketing and communications strategy for educational institutions. It will not publish advertising but rather detailed analysis of new thinking and practice at a wide range of universities, colleges and schools worldwide for readers to benchmark their organization against, with every article being peer-reviewed by an expert Editorial Board to ensure that it focuses on the advancement professional’s perspective, the challenges they face and how they can tackle them.

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