Reconsidering bounce rate in web analytics
Document Type: Research Article
Affiliations: School of Communication, Loyola University Chicago
Publication date: January 1, 2020
Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal's content is both of direct relevance to the practice of digital marketing and intellectually rigorous.
Topics range from measuring and improving digital media effectiveness and ROI to search engine optimisation, from social media marketing to partner marketing, from mobile marketing to email marketing, website design, display advertising, pay per click and detailed marketing analytics. In short the Journal focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.
- Editorial Board
- Information for Authors
- Subscribe to this Title
- Contact us
- Forthcoming content
- Multi-user licences
- Ingenta Connect is not responsible for the content or availability of external websites