Personalisation the artificial intelligence way
Keywords: artificial intelligence; chatbots; customer lifecycle; deep learning; emotional recognition; image search; lookalike marketing; machine learning; personalisation; programmatic advertising; psychometrics; real-time marketing; voice recognition; voice-assisted search; website morphing
Document Type: Research Article
Affiliations: Intelligencia Limited
Publication date: January 1, 2019
Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal's content is both of direct relevance to the practice of digital marketing and intellectually rigorous.
Topics range from measuring and improving digital media effectiveness and ROI to search engine optimisation, from social media marketing to partner marketing, from mobile marketing to email marketing, website design, display advertising, pay per click and detailed marketing analytics. In short the Journal focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.
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