Provider: Ingenta Connect Database: Ingenta Connect Content: application/x-research-info-systems TY - ABST AU - Beckett, Simon TI - Editorial JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 292 EP - 293 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00001 ER - TY - ABST AU - Mooney, Michael AU - Slobodian, Stephanie TI - Seeing the wood for the trees: Fixing large undefined problems in digital marketing JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 294 EP - 303 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00002 ER - TY - ABST AU - Farsaii, Pedram TI - Get the most out of web traffic: Tactics and strategies to increase on-site conversion JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 304 EP - 313 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00003 ER - TY - ABST AU - Rogers, Bruce H. TI - Publish or perish: Why chief marketing officers must become publishers to drive growth JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 314 EP - 330 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00004 ER - TY - ABST AU - Wilcox, Matt TI - The seven most effective digital marketing strategies for banks JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 331 EP - 337 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00005 ER - TY - ABST AU - Gupta, Ankur AU - Jhunjhunwala, Kishore TI - Analysing brand sentiment with social media and open source Big Data tools JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 338 EP - 347 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00006 ER - TY - ABST AU - Busby, John TI - Business is calling: Click-to-call and mobile marketing JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 348 EP - 352 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00007 ER - TY - ABST AU - Xanthopoulos, Petros AU - Panagopoulos, Orestis Panos AU - Bakamitsos, Georgios A. AU - Freudmann, Elizabeth TI - Hashtag hijacking: What it is, why it happens and how to avoid it JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 353 EP - 362 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00008 ER - TY - ABST AU - Wilcox, Gary B. AU - Moore, Mercer TI - The impact of social media on return on investment: Registrations and revenue JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 363 EP - 371 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00009 ER - TY - ABST AU - Leonhardt, James M. AU - Query, Tim TI - Marketing health insurance in social media: A two-stage approach JO - Journal of Digital & Social Media Marketing PY - 2016-02-01T00:00:00/// VL - 3 IS - 4 SP - 372 EP - 380 UR - https://www.ingentaconnect.com/content/hsp/jdsmm/2016/00000003/00000004/art00010 ER -