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Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal's content is both of direct relevance to the practice of digital marketing and intellectually rigorous.

Topics range from measuring and improving digital media effectiveness and ROI to search engine optimisation, from social media marketing to partner marketing, from mobile marketing to email marketing, website design, display advertising, pay per click and detailed marketing analytics. In short the Journal focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.

Publisher: Henry Stewart Publications

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Volume 3 / Number 4 / Spring 2016

Editorial

Editorial
pp. 292-293(2)
Author: Beckett, Simon

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Original article

Seeing the wood for the trees: Fixing large undefined problems in digital marketing
pp. 294-303(10)
Authors: Mooney, Michael; Slobodian, Stephanie

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Analysing brand sentiment with social media and open source Big Data tools
pp. 338-347(10)
Authors: Gupta, Ankur; Jhunjhunwala, Kishore

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Business is calling: Click-to-call and mobile marketing
pp. 348-352(5)
Author: Busby, John

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Hashtag hijacking: What it is, why it happens and how to avoid it
pp. 353-362(10)
Authors: Xanthopoulos, Petros; Panagopoulos, Orestis Panos; Bakamitsos, Georgios A.; Freudmann, Elizabeth

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The impact of social media on return on investment: Registrations and revenue
pp. 363-371(9)
Authors: Wilcox, Gary B.; Moore, Mercer

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Marketing health insurance in social media: A two-stage approach
pp. 372-380(9)
Authors: Leonhardt, James M.; Query, Tim

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