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Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal's content is both of direct relevance to the practice of digital marketing and intellectually rigorous.

Topics range from measuring and improving digital media effectiveness and ROI to search engine optimisation, from social media marketing to partner marketing, from mobile marketing to email marketing, website design, display advertising, pay per click and detailed marketing analytics. In short the Journal focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.

Publisher: Henry Stewart Publications

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Volume 2 / Number 1 / Summer 2014

Original

Editorial
pp. 5-6(2)
Author: Moody, Daryn

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Data mining for CRM: Towards an integrative approach
pp. 19-26(8)
Author: Metro, Jacob

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How the digital sales professional will change marketing’s customer intelligence
pp. 27-34(8)
Authors: Robinson, Peter; Guerra, Elissa

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Big data, pharmaceutical marketing and healthcare
pp. 35-39(5)
Author: Wolin, Ben

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#ThinkAgain: How regulator guidance can impact social media marketing
pp. 40-47(8)
Authors: Chernaik, Tom; Ford, Sam

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Digital marketing strategies for entering the Chinese market
pp. 48-56(9)
Author: McDougall, Mathew

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The psychology of the social shopper
pp. 64-69(6)
Author: Briffett, Philip

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Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages
pp. 91-102(12)
Authors: Peruta, Adam; Ryan, William; Acquavella, Gregory

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