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How to specify the content of a cookie consent request

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This paper provides an introduction to the information that forms part of a cookie consent request as well as describes the components that need to comprise a data processing operation, including cookies, which would ensure that the consent given is specific and well informed. The paper uses the Google Analytics (GA) script as an example. It presents a ‘full’ specification for the consent request to use the GA script. The paper ends with a few remarks on how to present the information in the consent request in a clear and comprehensible manner so as to enable the user to comprehend the functioning of the GA script.
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Keywords: GDPR consent; cookie consent; informed consent; specific consent

Document Type: Research Article

Affiliations: Cofounder and Chief of Legal Counsel

Publication date: January 1, 2020

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  • Journal of Data Protection & Privacy publishes in-depth, peer-reviewed articles, case studies and applied research on all aspects of data protection, information security and privacy issues across the European Union and other jurisdictions, in the wake of the new EU General Data Protection Regulation (GDPR) and the biggest change in data protection and privacy for two decades.
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