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Building strategic alliances to support advocacy and planning for digital preservation

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While the business benefits of digital asset management are well documented, the benefits and importance of digital preservation are not. Digital preservation is a sustained commitment to maintenance activities that require a system of plans, policies and implementation workflows. Coordination across departments is helpful for digital asset management, but it is mandatory for digital preservation. The Montana Digital Preservation Working Group (DPWG) operated under a five-point plan for collaboration between organisations. The plan consisted of cultivating shared knowledge, assessing the current digital preservation landscape at each institution, advocating for the value of digital preservation, implementing digital preservation practices, and sustaining the partnership by developing structures for ongoing projects and mutual support. In this paper, the five-point plan for collaboration used by DPWG is adapted to build alliances in four essential areas of an organisation: the project and process team, the management team, the executive team and the information technology team. By building strategic alliances that support digital preservation advocacy and planning, information managers extend their reach and resources, ultimately leading to more robust preservation of valuable digital assets.
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Keywords: advocacy; communication; digital preservation; external partnerships; internal collaboration; strategic alliances

Document Type: Research Article

Publication date: December 1, 2017

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  • Journal of Digital Media Management is the essential peer-reviewed, professional journal for all those involved in the capture, storage and effective application of digital media assets.

    Each quarterly 100-page issue publishes in-depth articles, real world case studies and reviews written by some of the leading experts in the field. Topics range from lessons learned in DAM procurement, to the challenges of digital content work flow, and to monetizing digital assets in new and innovative ways. It cuts through the deluge of information facing DAM professionals to deliver authoritative, practical content that provides genuine thought-leadership on digital media management, with actionable advice and ‘lessons learned’ from end users on selecting and using DAM systems in practice.

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