Journal of Cultural Marketing Strategy
ISSN 2056-8002 (Print); ISSN 2056-8010 (Online)
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Journal of Cultural Marketing Strategy is the major new peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing. Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today's changing demographic and cultural climate.
Publisher: Henry Stewart Publications
17 Issues
are available
- Volume 9
- Volume 9 / Number 1 / 2024
- Volume 8
- Volume 8 / Number 2 / 2024
- Volume 8 / Number 1 / 2023
- Volume 7
- Volume 7 / Number 2 / Autumn / Fall 2023
- Volume 7 / Number 1 / Spring 2022
- Volume 6
- Volume 6 / Number 2 / Autumn/Fall 2022
- Volume 6 / Number 1 / Spring 2021
- Volume 5
- Volume 5 / Number 2 / Spring 2021
- Volume 5 / Number 1 / Autumn/Fall 2020
- Volume 4
- Volume 4 / Number 2 / 2020
- Volume 4 / Number 1 / 2019
- Volume 3
- Volume 3 / Number 2 / 2019
- Volume 3 / Number 1 / 2018
- Volume 2
- Volume 2 / Number 2 / Summer 2017
- Volume 2 / Number 1 / 2016
- Volume 1
- Volume 1 / Number 2 / 2015-16
- Volume 1 / Number 1 / 2015
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- New content
- Open access content
- Partial Open access content
- Subscribed content
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- Free trial content