The rise of conversational commerce: What brands need to know
Keywords: UX; artificial intelligence; big data; branding; chatbots; consumer experience; conversational commerce; digital marketing; digital payment; eCommerce; machine learning; messaging platforms; mobile; mobile marketing; service design; social media; user experience
Document Type: Research Article
Publication date: June 1, 2018
Journal of Brand Strategy is the essential professional journal publishing in-depth, peer-reviewed articles on all aspects of brands.
Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.
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