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Journal of Brand Strategy is the essential professional journal publishing in-depth, peer-reviewed articles on all aspects of brands.

Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.

Publisher: Henry Stewart Publications

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Volume 6 / Number 3 / Winter 2017-18

Editorial

Editorial
pp. 208-209(2)
Author: Tamplin, Robert

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Original

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Diversity and inclusion is key to Marriott International’s success
pp. 233-236(4)
Author: Perkins-Chavis, Maruiel

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Multichannel brand storytelling
pp. 237-241(5)
Author: Hall, Casey

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Tracking website data with Google Tag Manager
pp. 242-249(8)
Author: Silverbauer, Joshua

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Factories rust; brands do not
pp. 250-262(13)
Author: Veigel, Uli

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#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics
pp. 263-280(18)
Authors: Apostolopoulou, Artemisia; Branvold, Scott; Pearson, Jacob J.; Synowka, David P.

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Branding by the five senses: A sensory branding framework
pp. 281-292(12)
Author: Hultén, Bertil

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