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Journal of Brand Strategy is the essential professional journal publishing in-depth, peer-reviewed articles on all aspects of brands.

Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.

Publisher: Henry Stewart Publications

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Volume 3 / Number 2 / SUMMER 2014

Original

Editorial
pp. 100-100(1)
Author: Moody, Daryn

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The value of nonprofit sponsorship and corporate giving
pp. 135-138(4)
Author: Percival, Brent

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Brand awareness: A community perception of a nonprofit organisation
pp. 155-168(14)
Authors: Cronin-Gilmore, Julia; Bates, Myra; Brown, Doug

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Attributes of successful university brands in the USA
pp. 169-183(15)
Authors: Duesterhaus, Alan; Duesterhaus, Molly

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