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Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue - published both in print and online - features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this compares to your competitors, identify gaps in your marketing analytics program and what metrics that support sound marketing decision making - and add to the bottom line.

Publisher: Henry Stewart Publications

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Volume 5 / Number 4 / 2020

Editorial

The more things change the more they remain the same
pp. 292-293(2)
Author: Malin, Denis

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Paper

Using behavioural science to reduce opportunistic insurance fraud
pp. 294-303(10)
Authors: Mitchell, Tim; Cheung, Benny

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Leveraging machine learning to deepen customer insight
pp. 304-311(8)
Authors: Abbas, Zain; Merbis, Roland; Motruk, Artur

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Ensuring consistency in the ever dynamic analytics landscape
pp. 340-346(7)
Author: Kingsnorth, Simon

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How graphs help marketers get super slick on user data
pp. 347-353(7)
Author: Eifrem, Emil

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Personal values and the purchase of mass media entertainment services in rural India
pp. 371-386(16)
Authors: Sarda, Lovekesh; Singh, Jagwinder

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