Skip to main content
padlock icon - secure page this page is secure
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue - published both in print and online - features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this compares to your competitors, identify gaps in your marketing analytics program and what metrics that support sound marketing decision making - and add to the bottom line.

Publisher: Henry Stewart Publications

More about this publication?
Volume 3 / Number 4 / 2018

Editorial

Opinion piece

Favourites:
ADD

Papers

Transforming marketing with artificial intelligence
pp. 291-297(7)
Authors: Olson, Christi; Levy, Jennifer

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

There is no personalisation without orchestration
pp. 314-323(10)
Author: Hatch, David

Favourites:
ADD
Favourites:
ADD

Using the six principles of neuromarketing to better understand changing markets
pp. 339-352(14)
Authors: Gallucci, Francesco; Garofalo, Caterina

Favourites:
ADD
Favourites:
ADD

Refining online consumer search into an opportunity
pp. 363-373(11)
Authors: Santos, Babur De los; Forcum, Lura

Favourites:
ADD

Book review

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-29
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more