Skip to main content
padlock icon - secure page this page is secure
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue - published both in print and online - features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this compares to your competitors, identify gaps in your marketing analytics program and what metrics that support sound marketing decision making - and add to the bottom line.

Publisher: Henry Stewart Publications

More about this publication?
Volume 2 / Number 4 / 2017

Editorial

Editorial
pp. 284-285(2)

Favourites:
ADD

Papers

Ten big lessons learned from Big Data analytics
pp. 286-295(10)
Author: Bughin, Jacques

Favourites:
ADD

Focusing on Small Data to drive big results
pp. 296-303(8)
Author: Necsulescu, Nick

Favourites:
ADD

Capturing the value of data in banking
pp. 304-311(8)
Authors: Sagraves, Allison; Connors, Greg

Favourites:
ADD

Using online social networks to measure consumers’ brand perception
pp. 312-321(10)
Authors: Cutler, Jennifer; Culotta, Aron

Favourites:
ADD

Using mobile interviews to conduct product evaluations
pp. 322-328(7)
Author: Cape, Pete

Favourites:
ADD
Favourites:
ADD

Digital profiling on limited data: Application in display advertising
pp. 340-352(13)
Authors: Trusov, Michael; Ma, Liye

Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-29
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more