What can data journalists teach us about being more effective analysts?
With skills that span the worlds of traditional communications and big data analysis, data journalists are becoming increasingly important in our digital world. They are helping make data appealing as well as useful. Analysts can learn a lot from the digital journalist that will make
them more impactful advisors to their organisations.
Keywords: analytics; communications; data; journalism; presentation; story
Document Type: Research Article
Publication date: 01 October 2015
- Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue - published both in print and online - features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this compares to your competitors, identify gaps in your marketing analytics program and what metrics that support sound marketing decision making - and add to the bottom line.
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