Skip to main content
padlock icon - secure page this page is secure
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue - published both in print and online - features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this compares to your competitors, identify gaps in your marketing analytics program and what metrics that support sound marketing decision making - and add to the bottom line.

Publisher: Henry Stewart Publications

More about this publication?
Volume 1 / Number 2 / SPRING 2014-15

Original

Mobile analytics
pp. 108-109(2)

Favourites:
ADD

Adapting to the elusive loyalty of the mobile audience
pp. 110-116(7)
Authors: Rimmon, Tamar; Stubbs, Dan

Favourites:
ADD

ESPN’s approach to a mobile analytics implementation
pp. 117-121(5)
Authors: Zaharchuk, Amber; Meares, Chris

Favourites:
ADD

Orchestrating mobile analytics
pp. 129-138(10)
Author: Johannessen, Christopher M.

Favourites:
ADD

Where mobile fits in the marketing funnel sandwich
pp. 139-145(7)
Author: Even, Alon

Favourites:
ADD
Favourites:
ADD

Mastering the fundamentals of mobile analytics
pp. 154-160(7)
Author: Hadley, Loren

Favourites:
ADD
Favourites:
ADD

Big Data analytics for transaction banking: The differentiator
pp. 175-185(11)
Authors: Meijer, Carlo R.W. de; Majumdar, Anupam

Favourites:
ADD
Favourites:
ADD

Call for papers
pp. 188-189(2)

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-29
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more