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Gender balance and its importance in negotiating business deals

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This article explores the importance of gender balance in negotiating deals. It first explores what is meant by negotiation and deal-making, and then looks at why women are underrepresented in negotiating business deals. It then explores why it is important to increase the participation of women and the feminine in business deal negotiation and how best to achieve this. Finally, it examines whether accessing feminine empathy and emotional intelligence can offer a potential edge in any business deal negotiation.
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Document Type: Research Article

Publication date: July 1, 2018

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