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The Living Code: Embedding Ethics into the Corporate DNA
Of the 200 largest organisations in the world, more than 80% currently have a corporate code of conduct. An ever larger number of smaller organisations also have a code or are in the process of developing one. While in the 1970s and 1980s companies had to explain why they had a code, today they are cross-examined if they don't have one. A company has to have very good arguments to convince stakeholders that they can do without a code. This short and accessible book presents a model to create, develop and embed business codes. The validated model enables managers and organisations to better manage their codes as well as their performance. The author articulates why a code of conduct is necessary, what it should cover, as well as demonstrating through practical tips and examples how to make full use of it.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-vii(7)
Author: Kaptein, Muel

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What does a code say?
pp. 1-13(13)
Author: Kaptein, Muel

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The code pyramid
pp. 15-31(17)
Author: Kaptein, Muel

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Thou shalt have a code
pp. 33-47(15)
Author: Kaptein, Muel

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The multifaceted code
pp. 49-56(8)
Author: Kaptein, Muel

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The excellent code
pp. 57-69(13)
Author: Kaptein, Muel

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The nightmare code
pp. 71-80(10)
Author: Kaptein, Muel

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The code star
pp. 81-90(10)
Author: Kaptein, Muel

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Leadership, leadership and leadership again
pp. 91-125(35)
Author: Kaptein, Muel

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Measures and activities to keep a code alive
pp. 127-138(12)
Author: Kaptein, Muel

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How effective is our code?
pp. 139-158(20)
Author: Kaptein, Muel

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Personal accounts
pp. 159-165(7)
Author: Kaptein, Muel

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Leadership once more
pp. 167-168(2)
Author: Kaptein, Muel

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Free Content Supplementary material
pp. 169-176(8)
Author: Kaptein, Muel

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