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Free Content Mirror Flourishing and the Positive Psychology of Sustainability

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In a world where just about every corporation is going greener and more socially responsible, and where many have found that building a better world and building a stronger business indeed go hand in hand, it is time for scholars and managers alike to explore the impact of sustainability action on the workforce and people, that is, to study exactly how the quest for sustainable value affects the human side of enterprise. If as Aristotle observed, we are what we repeatedly doand if much if not most of our waking lives is spent in the context of organizationsthen what happens to us when we are engaged in organizations that are leading and breaking the sustainability barrier

Company A is seen as an industry laggard, that is, a sincere commitment to sustainability is nowhere to be found in the organization's strategies, priorities, supply chain commitments, culture, or operational realitiesand the world knows it. Company B on the other hand is increasingly recognized as an industrywide model, where the sustainable value lens is not a bolt on but is deeply embedded and has propelled new sources of innovation and entrepreneurship. Now ask yourself: will there be a difference in these two organizations, on the inside of the enterprise, in terms of the human dimension?

Which organization will bring out the best in people? And more importantly in terms of nuance and reality, why and how, and under what conditions?
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Keywords: corporate citizenship; corporate social responsibility; positive psychology; sustainability

Document Type: Research Article

Publication date: June 1, 2012

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  • The Journal of Corporate Citizenship focuses explicitly on integrating theory about corporate citizenship with management practice. This means that the journal provides a forum in which the tensions and practical realities of making corporate citizenship real are addressed in a reader-friendly, yet conceptually and empirically rigorous format. The Journal of Corporate Citizenship aims to publish the best ideas integrating the theory and practice of corporate citizenship in a format that is readable, accessible, engaging, interesting and useful for readers in business, consultancy, government, NGOs and academia. This peer-reviewed journal encourages practical, theoretically sound, and (when relevant) empirically rigorous manuscripts that address real-world implications of corporate citizenship in global and local contexts.
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