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Greener Marketing (1st edition)
Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to "green up" its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the company's overall approach is being examined. To illustrate how proactive companies are examining environmental issues, 20 original case histories have been produced, including ICI, BT, Traidcraft and B&Q. These examples show that striving for environmental excellence is an essential part of the movement toward Total Quality Management and a prerequisite for future profitability.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-xii(12)

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Free Content Introduction
pp. 13-32(20)
Author: Charter, Martin

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Environmental issues as they affect business
pp. 33-54(22)
Author: Fisher, Nigel

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Emerging concepts in a greener world
pp. 55-94(40)
Author: Charter, Martin

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Strategic issues
pp. 95-110(16)
Author: Wehrmeyer, Walter

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The corporate response
pp. 111-138(28)
Author: James, Peter

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Greener marketing strategy: why and how to green the mix
pp. 139-168(30)
Author: Charter, Martin

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Greener products
pp. 169-184(16)
Author: Blair, Ian

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Greener packaging
pp. 185-200(16)
Author: Chick, Anne

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Greener logistics
pp. 201-224(24)
Authors: Jolly, Ian; Charter, Martin

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Greener pricing
pp. 225-240(16)
Authors: Bebbington, Jan; Gray, Rob

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Greener communications
pp. 241-254(14)
Authors: Clifton, Rita; Buss, Nicky

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Greener people
pp. 255-284(30)
Author: Charter, Martin

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Introduction
pp. 285-288(4)

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Evaluating green performance: The Merlin Research Unit
pp. 293-298(6)
Author: Moss, Cerian

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Opportunity from Threat: ICI
pp. 299-302(4)
Author: Charter, Martin

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Greener Retail and Supplier Audits: B&Q
pp. 303-306(4)
Author: Knight, Alan

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A Canadian Retailer's Perspective: Loblaw Companies Ltd
pp. 307-310(4)
Authors: Carson, Patrick; Fyfe, Andrew

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Open Communications: British Gas and McDonald's
pp. 319-324(6)
Author: Hawkins, Nick

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Balancing Ecology and Economics: Countrywide Holidays
pp. 325-328(4)
Author: Moss, Cerian

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Trading for a Fairer World: Traidcraft
pp. 329-336(8)
Author: Evans, Richard

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A Niche in Re-manufacturing: Onyx Associates Ltd
pp. 337-340(4)
Author: O'Carroll, Paul

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Supporting Sustainable Development: Issan Mori
pp. 341-344(4)
Authors: Morton, Ashley; Moss, Cerian

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Developing Greener Substitutes: Dawes Environmental Coatings
pp. 345-348(4)
Author: McIntosh, Malcolm

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The Importance of Research: Natural Fact
pp. 349-352(4)
Author: Gates, Christopher

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Greener Packaging Policy: Gateway
pp. 353-358(6)
Author: Charlton, Carol

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Integrating Environmental Policy: The Lane Group
pp. 359-362(4)
Author: McIntosh, Malcolm

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Socially Responsible Profits: The Ethical Investors Group
pp. 363-366(4)
Authors: Coates, Lee; Moss, Cerian

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Eco-Sponsorship: The Green Business Service
pp. 373-376(4)
Author: Selman, Tim

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Promoting Organisational Change: British Telecom
pp. 377-380(4)
Author: Moss, Cerian

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The Importance of Internal Marketing: Pilkington Glass Ltd
pp. 381-384(4)
Author: McDowell, Andy

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Free Content Supplementary Material
pp. 385-403(19)

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