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This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Education (ASFOR) competition in 2014. The cases are written by teachers across many of the leading universities in Italy. Knowledge gained by professionals often remains implicit and is rarely shared. Through grouping the award-winning case studies in this way, students gain an important insight into how management is conducted in Italy. This collection shines a light on management practice across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to see beyond the Anglo-Saxon model, and for tutors to offer cross-cultural learning experiences. Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

Publisher: Greenleaf Publishing in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-vi(6)
Author: Serio, Luigi

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Foreword
pp. vii-viii(2)
Author: Nanut, Vladimir

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Introduction
pp. 1-8(8)
Author: Serio, Luigi

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The heart of business in an Italian family firm: The Hotel Stella case
pp. 9-30(22)
Authors: Tognazzo, Alessandra; Gubitta, Paolo

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Performance appraisal at Telespazio: Aligning strategic goals to people development
pp. 31-48(18)
Authors: Profili, Silvia; Sammarra, Alessia; Innocenti, Laura; Gabrielli, Gabriele

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UniQuest at UniManagement: Driving innovation through executive development
pp. 49-71(23)
Authors: Billington, Corey; Davidson, Rhoda; La Cava, Carmela; Pahwa, Atul

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Designing a PPP beyond legal procedures: The case of Fahrenheit Resort
pp. 72-82(11)
Authors: Cusumano, Niccolò; Morri, Giacomo; Vecchi, Veronica

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Social business plan simulation: The case of Dynamo Camp
pp. 83-102(20)
Authors: Vurro, Clodia; Perrini, Francesco

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Strategy execution at Mediolanum Bank: A role play case study
pp. 103-119(17)
Authors: Annushkina, Olga E.; Invernizzi, Giorgio

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Ametista
pp. 120-144(25)
Authors: Moretto, Antonella; Pero, Margherita

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Implementing a co-branding decision: The Magneti Marelli and Mopar case
pp. 145-171(27)
Authors: Ostillio, Maria Carmela; Solerio, Chiara

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iGuzzini Illuminazione and the challenge of LEDs on the global market
pp. 172-194(23)
Authors: Paoletti, Sara; Grugnetti, Stefano; Palego, Lorenzo

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After all the music… : …the repositioning of MTV Italia
pp. 195-226(32)
Authors: Ferrari, Giulia; Ruta, Dino; Salvemini, Severino

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Afterword
pp. 227-228(2)
Author: Borgonovi, Elio

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Free Content Supplementary Material
pp. 229-234(6)
Author: Serio, Luigi

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