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This easy-to-read and engaging book is an introduction to how to build a sustainable corporate brand. Intended as a roadmap, the book includes interviews from business leaders, including Paul Polman of Unilever, and Jonas Prising of ManpowerGroup.

Publisher: Greenleaf Publishing in association with GSE Research

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Introduction
pp. 10-12(3)

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Strange Bedfellows
pp. 101-117(17)

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The Future
pp. 118-123(6)

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