Retailer – Consumer Relationships for Durable Goods Market In Romania. A Multimethod Analysis

The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in relation to banking policies etc. These characteristics are found in the low endowment with durable goods of households in Romania, and that generate features of the acquisition process, the decision taking process of durable goods and implicitly of retailer – consumer relationships. This paper covers the last aspect, being used a representative urban sample of 300 households, the following methods being used for data processing: 2test bivariate, ANOVA, Wilcoxon test, Cronbach alpha, split – half, the goal of this paper being that to provide new results referring to retailer – consumer relationships for the durable goods market in Romania, that confirm or infirm the foreign research results..