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Open Access Examining spectator motivations in Major League Baseball: A Comparison between senior and non-senior consumers

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The purpose of this study was to identify the differences in the motives between senior and non-senior sport consumers who attend sport events and to compare the effect of spectator motivation on sport consumption behaviors between senior and non-senior consumers. Multiple regression analyses were conducted to examine the relationship between motivation factors and sport consumption variables for senior and non- senior spectator groups. The results showed that both senior and non-senior spectators were commonly motivated by the following specific motives of escape, social interaction, physical skill and drama for attending a MLB game.

Document Type: Research Article

Affiliations: 1: Department of Advertising and Public Relations, University of Georgia, Athens, Georgia, USA 2: Department of Sport Management, Wellness, and Physical Education, University of West Georgia, Carrollton, Georgia, USA 3: Department of Kinesiology, University of Indiana, Bloomington, Indiana, USA

Publication date: January 1, 2016

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