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ANALISIS PROSPEK INDUSTRI PENGOLAHAN KERUPUK IKAN PATIN ”INTAN SARI” DI MARTAPURA, KABUPATEN BANJAR (PROSPECT ANALYSIS OF CATFISH CRACKERS PROCESSING INDUSTRY "INTAN SARI" IN MARTAPURA, BANJAR DISTRICT)

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This article is Open Access under the terms of the Creative Commons CC BY-NC-ND licence.

Tujuan dari penelitian ini adalah untuk mengetahui: (1) proses pembuatan kerupuk ikan patin, (2) besarnya keuntungan dan tingkat efisiensi usaha, (3) kelayakan usaha, (4) pemasaran produk, (5) tingkat kelemahan, kekuatan, peluang, dan ancaman (6) prospek dalam pengembangan usaha.  Hasil penelitian ini adalah  (1) proses pembuatan kerupuk ikan patin terdiri penyiangan ikan, pelumatan daging ikan, pengadonan, pengukusan, pengirisan, dan penjemuran, serta pengemasan; (2) Keuntungan yang diperoleh pada usaha ini adalah Rp 1.213.011,00/tahun dan nilai R/C Ratio yaitu sebesar 1,18; (3) Usaha kerupuk ikan patin secara finansal layak untuk diteruskan dengan waktu pengembalian modal investasi cukup pendek (lebih kurang 4 bulan); (4) Saluran distribusi kerupuk ikan patin dengan cara semi-langsung dan daerah pemasaran meliputi Kabupaten Banjar, Banjarmasin, Palangkaraya dan Kapuas (Kalimantan Tengah), dan Samarinda (Kalimantan Timur): (5) Manajemen yang ada pada usaha kerupuk ikan patin ini dilakukan oleh satu orang dan dibantu oleh bawahannya untuk masing-masing bagian sehingga belum ada pembagian tugas yang mendasar antara berbagai fungsi; (6) Hasil dari analisis faktor internal dan faktor eksternal, yaitu antara lain: penambahan kapasitas produksi, perluasan pasar, peningkatan pelayanan jasa, harga produk yang bersaing, perbaikan manajemen usaha, serta pengetahuan tentang selera konsumen. The purpose of this research is to determine: (1) the process of making fish crackers catfish, (2) the level of profits and business efficiency, (3) the feasibility of the business, (4) marketing the product, (5) the level of weaknesses, strengths, opportunities, and threat (6) to improve their business prospects. The results of this research are (1) the process of making fish crackers weeding catfish consists of fish, to grind the fish meat, mixed, steaming, slicing, and drying, and packaging; (2) The profit in this business is IDR 1,213,011.00/year and the value of R/C ratio in the amount of 1.18; (3) fish cracker business finansal catfish are eligible to continue, with investment payback time is short (approximately 4 months); (4) distribution channel catfish fish crackers by semi direct-marketing areas include Banjar District, Banjarmasin, Palangkaraya and Kapuas (Central Kalimantan), and Samarinda (East Kalimantan): (5) Management available on catfish fish cracker business is done by one person and assisted by subordinates for each part so that there is no fundamental dividing line between the various functions; (6) The results of the analysis of internal factors and external factors, which include: the addition of production capacity, market expansion, service improvements, price competitive products, improvement of business management, and knowledge about consumer tastes.
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Document Type: Research Article

Publication date: January 1, 2016

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